Kettle Gourmet Popcorn

BACKGROUND

Established in 2017, The Kettle Gourmet is one of the leading popcorn manufacturers and distributors in Singapore. Their products are amazing, but they lacked high quality videos to better market their products across the social space.

After consulting the company, we came up with a video concept that covered all of their popcorn flavors. The video included shots of the different popcorn flavored kernel and their respective packaging so that customers would know exactly what they are purchasing. The video was shot in portrait mode and posted on YouTube Shorts under the company’s YouTube channel. The Shorts gained over 300,000 views and was used by the company to sell their products to other businesses.

RESULTS

The video played a role in the company’s sale of